Nonprofit public
relations, or not-for-profit, make up a broad area of public relations. In the
United States, there are 1.8 million groups recognized by the Internal Revenue
Service (IRS), according to GuideStar, which is an organization that gathers
information of nonprofits(Think, Wilcox). The main purpose of nonprofits is to
serve the public’s interests. This means that a strong relationship should be
held with the public and truly know how to help and better the audience.
To establish a
nonprofit organization, the Foundation Center described 12 tasks you will need
to accomplish as part of the process establishing a nonprofit organization:
File the certificate
of incorporation
Select individuals to
serve on the board of directors
Develop vision and
mission statements
Establish bylaws and
board policies
Obtain an employer
identification number (EIN)
Open a bank account
and establish check signing procedures
File for federal tax
exemption
Follow state and
local nonprofit regulations
Find office space and
obtain office equipment
Recruit staff and
prepare a personnel manual
Establish a payroll
system and procure necessary insurance coverage
Develop an overall
fundraising plan
The importance of
fundraising is something that nonprofits depend on and is a highly developed
technique in organizations. The National Council of Nonprofits explained that
many fundraising strategies focus on businesses and consultants that help
nonprofits identify and cultivate individual donor prospects. One way to be
successful in fundraising is to stay informed about the major issues that shape
fundraising.
National Public
Radio- NPR
United Nations
Childrens Fund (UNICEF)
Smithsonian Institute
Kiva
World Food Program
USA
American Cancer
Society
Human Rights Watch
(HRW)
ACLU
Feeding America
Save the Children
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