Showing posts with label Investor relations research. Show all posts
Showing posts with label Investor relations research. Show all posts

Do Private Meetings with Investors Undermine Fair Disclosure? Guest Post by Ryan Mullett



One of the issues which has evolved over the past decade is that of fair disclosure. With the implementation of Regulation Fair Disclosure (Reg FD), IR professionals have had to battle with the issue of trying to remain legal throughout all of their reporting to investors. While Reg FD has tried to level the playing ground by ensuring all investors have access to the same information, a recent study undertaken by David H. Solomon from the University of Southern California and Eugene Soltes from the Harvard Business School titled; “What Are we Meeting For? The Consequences of Private Meetings with Investors” suggests that this may not be the case.

            The paper looked at records from a NYSE traded firm over a six-year period during which there were over 900 meetings in order to see whether or not the meetings were associated with the trades and whether people made more informed trades after a private meeting with the firm. The authors of the study found that funds that met in private meetings with the firm were able to get higher returns than those that did not meet. “When the trades of funds are aggregated, a one standard deviation increase in purchases by funds who met with management predicts an increase in stock returns of 3.7% over the following month” state the authors, “By contrast, the trades of funds who did not meet with management show little predictive power for future stock returns.”

            This data is quite interesting and suggests the Reg FD may not cover all the bases. While the authors do state that it is possible that some investors are simply better able to process information, however it is still very clear that private meetings provide a great benefit to investors, who according to the authors were able to trade much more successfully in the time period after a private meeting with the firm.

            As an article from irwebreport states, private meetings are often arranged through things such as bus tours with the more active trading clients. Information from these meetings is often hard to come by because many times it is not kept on record for “liability” reasons.

            Overall, I would say that there is a clear correlation between a private meeting with an investor and more successful trades, but I cannot say that it is very clear why this is. I would be hesitant to state that those investors who met privately are violating Reg FD and receiving an unfair advantage because we simply do not always know what was stated in those one on one meetings.
           
            It could be that these investors are simply better at looking into what they hear in these meetings, however it is very hard to tell without actually seeing the meeting live in order to know exactly what was discussed. I think that the best course of action moving forward would be to require any private meeting to be documented via video or audio, kept on record, and made public. This change would settle any and all claims of unfair play because if as an investor who was not at the meeting, you still have access to it you have all the same answers that the people at the meeting are providing.

Can Regulations Help Investor Relations Officers Learn Why Shareholders Buy The Stock?

I finally got to reading the August’s issue of IR Update, a publication of the National Investor Relations Institute. The first article of the issue, Institutional Ownership: No More Secrets, makes a good claim that it is vitally important for companies to know who their shareholders are. Even more, it is also important for companies to know why the shareholders buy that particular stock.

When I worked in investor relations, I devoted significant efforts into the shareholder research. It was even more difficult in my case since much of the stock was in the American Depositary Receipts or Global Depositary Receipts. I would only see Bank of New York, ING Bank or Euroclear as the recorded owners of shares, when in fact they were just holding them for the owners of depositary receipts. I had to go through many layers of nominal shareholders before I could get to the actual beneficial owners.

What I find naïve, however, is the solution that the IR Update’s article seems to propose: change in regulations, namely 13F, 13d, and 13g filings. The only thing this change can accomplish is providing faster information on who owns the stock, but no legislation can help IROs learn why these shareholders buy, sell or hold on to the stock. Learning the answer to that why question would always be on the IROs themselves and their ability to develop good relationships with shareholders as well as sell side.

This is why I believe investor relations is a professional occupation – it requires specific skills and knowledge set in finance, communications and law. And this is also why I cannot stand when some companies put unqualified people to run their investor relations departments, from former financial analysts with no ability to communicate to former journalists with no understanding of business or finance. But they at least have a chance to learn on the job (especially with the help from great NIRI events). What I think is even worse is so-called “rotating” appointments, when a person get assigned to the investor relations duties for just a year or two. Even if a good solid professional relationship can be developed in a year, there is no guarantee it will transfer to the next “rotating” person. Having that rotation, in my mind, shows lack of respect from the company to its shareholders – I do not know of any company doing rotating assignments to their CEO, CFO, or COO positions!

How Investor Relations Contributes to the Corporate Bottom Line

I just published another scholarly article focusing on investor relations: How Investor Relations Contributes to the Corporate Bottom Line. The article reviews academic and professional literature on investor relations contributions and claims that there are four major ways in which investor relations’s contribution can be evaluated:

1. Share price

2. Trading volume

3. Analyst coverage

4. Relationships with the financial community

Then, the study subjected these four theoretical contributions to the scrutiny by the investor relations professionals through the so-called Delphi panel methodology (a method initially developed by the U.S. military to evaluate dangers of the potential USSR attack!).

The results indicated that derived-from-the-literature contributions do not always meet the reality test and must be specified.

Share price largely depends on the performance rather than on investor relations efforts, however, investor relations can help that share price be “fair” – in other words, reflecting the actual value of the company rather than “the higher the better.”

High trading volume or lower trading volume can be equally bad for the company – so, it is more important to look at the efficiency of the market in a stock and broadness of the shareholder base.

Similar situation is with the analysts coverage – not just only good or only bad, but rather its accuracy and uniformity.

Finally, building relationship is a measure difficult to quantify, yet fully supported by the professionals. Investor relations officers, however, must look into costs and benefits of various relationships – hedge fund vs pension fund or private shareholder vs institutional investors.

The full article is published in the Journal of Public Relations Research, 2011, Volume 23, Issue 3, pp.302-324, and is available at the journal web site (although it might require subscription in some cases – then, contact me!)

Corporate Social Responsibility Issues in Investor Communications

In the earlier post about my presentation at the Academy of Management conference in Montreal, Canada, I talked about the fact that the issue of corporate social responsibility occupies a very minor place in communications between investors and investor relations officers. In fact, IROs rate such information as the least important for investors and the least important for properly understanding the company’s business. But are they correct? Do investors and financial analysts really not care about CSR?

Ernst & Young tried to find an answer to this question by conducting a study called Measures That Matter. In the study Ernst & Young analyzed sell-side reports, conducted a survey of buy-side, and even performed an experiment with different financial scenarios. The result: corporate environmental and social policies were ranked number 37 out of total 39 categories by the investors and financial analysts labeling this category among the least important.

On one hand, it means that IROs do in fact know what investors want (or do not want in this case). On the other hand, it means nobody cares about corporate social responsibility despite all this noise about CSR in the media!

Now, I should mention that Ernst & Young study dates back to 1997. A lot changed since then: from new regulations to new environmental and social disasters. It would be quite interesting to do an update to the study and measure what is happening in the industry now. However, when I contacted CFA Institute to request permission to survey their members financial analysts, they declined; when I contacted Security Traders Association to request permission to survey their members representing buy-side, they also declined. I do not know how Ernst & Young did it!

One of the changes I would expect to find is the appearance of people at buy-side and sell-side who specifically target so-called green investments. Information about CSR may not still be important for your regular financial analyst (unless somebody is suing you for a CSR issue!), but the same sell-side firm might employ a financial analysts who specializes in CSR investments and that analyst might be writing a different report for different investment audiences about your company as well.

Investor relations text-books. Review.

I would like to thank everyone who sent me their recommendations of the investor relations text-books. I would like to provide a short overview of the ones I already looked at.

1. Marcus & Wallace. New dimensions in investor relations. Pretty decent books. Some chapters are quite good - the chapter 1 as an intro into IR can do the job. Chapter 3 - review of audiences involved in investor relations (analysts, portfolio managers, lawyers, etc.) - is based on a good idea but classification is somewhat confusing and descriptions of characters do not add any value. We need to know what their goal and how to deal with them. Other chapters I did not find very useful. Some of them are simply irrelevant at this point in time such as chapter 6 - computer in investor relations. But the old age of the book is clearly noticeable in many other chapters as well; after all, the book was published in 1997. The big drawback of the book - no discussion of measuring and evaluating effectiveness of the investor relations program - yet, this should be the cornerstone of any professional education.

2. Ryan & Jacobs Using investor relations to maximize equity valuation. I would not recommend this book because of the information presented and the language used. It starts quite nicely with a part describing various players relevant to investor relations from sell-side to the mass media. These are pretty decent chapters. After that the book reads as a sale-pitch to promote the authors' own investor relations agency. Out of 25 chapters in the book, only one talks about actually how to do investor relations - chapter 13 - Positioning IR to succeed. Following chapters are often repetitive to early chapters in the book - like in Chapter 24, Event Management, we return back to overview of capital markets players and talk about analysts, short-sellers, etc. and then talk about guidance (despite the fact that there is a separate chapter about guidance). I find the second part of the book very confusing and poorly structured. And again not a word about measurement and evaluation.

3. Rieves & Lefebvre Investor relations for the emerging company. Again, somewhat outdated book as it was published back in 2002. Yet, it seems to have a good structure. Part one defines investor relations, players on the market, and investing theories. However, the focus is on micro-cap; it is appropriate for the book about emerging company, but maybe not so much for a general IR course. Part 2 talks about disclosure. Part 3 discusses some random bits and pieces of the investor relations practices - conference calls, news releases, presentations, etc. I wish it talked more about overall strategy rather than specific examples. And I wish it would talk significantly more about measurement and evaluation - it has half a page where it simply lists financial metrics for measuring company's performance rather than investor relations effectiveness.

If I had to choose out of these three books, I would probably go with the last one - Investor relations for the emerging company. But maybe there is something else out there?..

What is the best investor relations text-book?

As I am preparing to teach an undergraduate investor relations course in the Spring semester, I face the issue of selecting a text-book for the course.

The situation is also complicated by the fact that I am going to have half of the students from the public relations department and half from the finance department. Plus, I might have a few from management and accounting.

So, the more I look the more I believe that there is no text-book available to me. In fact, some of the faculty and practitioners who teach investor relations at Colleges and Universities (and there is just a couple of them!) say that no such text-book exist. However, before I settle for a collection of random academic and professional articles instead of a text-book, I would like to at least give a try to finding such a magic book.

So, if you know of a book that can provide a general overview of investor relations, please share this info with me.

Another article published! This time about investor relations.

I just reported having an article published in an academic peer-review journal, Journal of Communication Management, and now I got another peer-reviewed article published.

The article, A Descriptive Account of the Investor Relations Profession, is published in the Journal of Business Communication, the leading journal of the Association for Business Communication.

The article reports on the survey of investor relations officers from Fortune-500 companies. The study asked about their day-to-day investor relations activities and their perception of investor relations as a profession. Later I will share some key findings from the article, but the full text of the article is also available here: http://job.sagepub.com/cgi/content/abstract/46/2/208

Now I can enjoy my summer months and some international travel. First stop: Moscow, Russia.

An academic article published.

When I was working on my dissertation, I was looking into the history of investor relations in the United States. Today some might be surprised, but investor relations actually started as a public relations function rather than a CFO responsibility. So, I was looking at the history of public relations and corporate communications as well.

Then, I looked at the history of academic research in investor relations (virtually, non-existent even today!). So, I also looked into the history of academic research in public relations and corporate communications.

I ended up writing a pretty good account (in my mind!) of theoretical development in the academic research in public relations. I prepared it as an academic article and sent it to the Journal of Communication Management, one of the leading international journals in the field of public relations and communication management. And after peer-review, it was accepted and published!

http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=7D12FA12EBEAE15AF752ECC465705C74?contentType=Article&contentId=1771037

I am quite happy with the outcome!

The role of financial press for investor relations

A new academic study relevant to investor relations comes from the Booth School of Business, University of Chicago. A study by Eugene Soltes, a graduate student, highlights the important role of the financial press for the investor relations professionals. The results suggest that greater dissemination of news by the company lowers volatility and bid-ask spread for the company’s stock.

You can read more at the IR Magazine blog: http://www.thecrossbordergroup.com/pages/1913/Breaking+news.stm?article_id=13153

Well, it is not a surprise that markets are not really efficient - public information is not equally "public" for all market participants. No Reg. FD can change that. But the difference does not stop at the access to information. Investors also process information differently - they have different understanding of the firm, history of tradings, financial knowledge, expectations, etc.

Hence, the need for the investor relations officer to know how investors access the information and plus to know investors themselves! Good research-based investor relations program can make a difference!

IRO: voice, teacher, researcher, and firefighter

Yesterday I read an article by Rick Kiernan, a former public relations person for 1996 Atlanta Olympic Games, where he described the roles public relations practitioners play in their organizations.

I think these roles can be as descriptive of investor relations officers' jobs as they are of public relations responsibilities. Investor relations officers (IROs) in fact provide a VOICE for their organizations - communicating their companies' visions to variety of external audiences.

IROs are also TEACHERS translating organization's and industry's jargon to financial analysts and shareholders. Based on my former investor relations job for a heavy machinery corporation, I know it might be quite a challenge explaining to financial analysts the differences between open-hearth furnance and electric arc furnance.

IROs are also RESEARCHERS (Kiernan calls this role surveyor). In fact, CEO and CFO might rely on IRO's knowledge of the financial markets and the company's shareholder base. IROs must ask questions and listen in addition to talking; they are expected to know what investors like and dislike about the company, why the buy, hold or sell company's shares, what's their outlook on the company and insudtry and so on. Getting this information must be a result of informal converstaion or ab actual research program. In any case, the value of investor relations to the organization may be enhanced by this knowledge.

Finally, FIREFIGHTERS. This one is easy to understand - when crisis comes, IROs should cover the investor and analyst audiences and help the company deal with the situation.

Investor relations wiki: Comments open

The Institute for Public Relations' Essential Knowledge Project now has comments feature. Anybody can comment on the information published. This interactivity ideally allows professionals and academics to make sure the information is correct and up-to-date.

Here is the link to my part, investor relations. Go ahead, tell me what I did wrong or perhaps right. So, what are you waiting for?

Investor relations professional wiki

Well, it's been a long time since I posted here, but I was not slacking off. I presented at a couple of conferences and now am getting ready to travel to San Diego for next week's NCA conference. But another thing I want to share with you is the Essential Knowledge Project organized by the Institute for Public Relations.

The goal of the project is to provide "a guide to existing public relations research and translates this knowledge into practitioners' language." As such, EKP provides summaries of research about crisis communications, fundraising, ethics, etc. One of the areas is investor relations.

I was honored to be selected to write the introduction to the investor relations page. However, no single person can be an authority on investor relations. So, I encourage you - academics, professionals, students - to contribute. I think of this project as a Wiki page where together we can summarize the knowledge for young practitioners and identify the missing pieces where research should be directed. Feel free to add the information that I missed, correct the mistakes that I made, ask the questions that I did not asnwer, and simply share your thoughts.

So, welcome to the Essential Knowledge Project: Investor Relations.

Investor Relations on the Web: Blogs

Since I am teaching investor relations, I would like to compile a list of resources about investor relations available on the Internet. Let's be honest, students are more likely to read something on the Web rather than go to the library.

I will start with blogs. I will try to create a list of blogs focused on the investor relations profession. I would really appreciate any help from the professionals and academics - if I miss a blog, please feel free to point it out to me. No single person can be a final authority on investor relations (or anything else for that matter!); my five years of professional work in investor relations and another five years doing academic research in investor relations, perhaps, qualify me to teach investor relations to students, but they do not make me all-knowledgeable about the profession.

Investor Relations Musings. A blog written by John Palizza, a practitioner and educator in investor relations, who now runs his own consulting company. A blog is updated about once in two weeks. The blog has a general focus on various aspects of investor relations. Texts are written in "plain English" and are highly readable.

IR Web Report. A blog managed by an investor relations consulting company. The focus of the blog (and the company) is online investor relations and online corporate communications. The blog is updated almost daily, written very well and has a lot of useful information.

Neville Hobson. A personal blog by Neville Hobson, a public relations and corporate comunications practitioner from Great Britain. He is a pioneer in using new technology, so the blog pays much attention to the online communications and virtual reality. The main focus is various aspects of communications, not just investor relations. The blog has a very busy design, however, tags can help readers find the information they are looking for. A blog is updated daily (or several times a day!). Easy-to-read, great source of information about European investor relations.

Dix & Eaton Corporate Blog. A corporate blog by an independent communication consulting company Dix & Eaton. The blog has a general focus on various investor relations issues. It is not updated very regularly, but there is a post at least once a month. However, the posts are usually valuable and provide good summary and analysis rather than just a link to information.

TheCorporateCounsel.net Blog. Now this is the destination to discuss everything related to legal aspects of investor relations. The main focus is legal environment of corporate governance, corporate communications and securities regulations. The texts are, perhaps, not as user-friendly as some other blogs, but subject matter is probably to blame for that. The blog is part of The Corporate Counsel web site, a provider of educational and consulting services. The blog is updated daily.

CR Blog. A blog by David Philips, a partner at PricewaterhouseCoopers. The blog focuses on corporate reporting and originates in the United Kingdom. The blog is not updated very often, once or twice a month, but I do not know any other blog where we could learn what one of the top-auditors think about corporate reporting.

DellShares. This is NOT a blog about investor relations. This a blog by Dell and about Dell. However, it is an example of how investor relations professionals can use blogosphere to communicate with investors and other financial audiences. The blog is run by Dell's investor relations team under the supervision of Dell's VP of investor relations Lynn Tyson, perhaps one of the best investor relations professionals. The blog is updated about once a week.

MindShare Blog. This is the official blog of the National Investor Relations Institute. Access to this blog is restricted: only members of NIRI can post or even view the blog, thus making it useless for my students, who are typically not members of NIRI.

IR practices: Data summary

In the spirit of academic transparency, I would like to post a summary of data from my dissertation. I shared this information with my survey participants previously and now I would like to make it available to everybody.

My dissertation surveyed investor relations officers in order to develop theory in the investor relations research. Now, for theory-development part I would have to refer you to my actual dissertation, but I would be happy to share here the actual data summary:

Click here for PDF.

What happens with those who want to study intangibles?

Well, so I decided to write my dissertation about non-financial indicators of performance and intangibles, and how they are communicated to investors. First, I decided to see what is on the Web. Found quite a few sites. But.... many of these sites are dead.

This one, for example, was fathered by Ernest & Young. Nice name: E&Y Center for Business Innovations. Description in Google promises a lot, but then I clicked on it...
http://www.businessinnovation.ey.com
... and nothing.
I found another address for it that did respond...
http://www.progressivepractices.com/prototype1/cgieytop.htm
...but there was almost nothing there except the title.

Another one sounded even better: Sustainable Investment Research International Group...
http://www.siricompany.com
... and again no links are working...
I was however lucky to find the European site of this organization working...
http://www.csreurope.org
... but not much information there.

I will continue my search.

Research project completed!

The project that I worked at for awhile, measuring the investor relations' contribution to the organizational bottom line, is complete. It is a qualitative study so no quantifiable measures were created (would not we all like to have objective numbers!). But at least professionals had a chance to discuss scholarly ideas on the value of IR and seemed to, in general, agree with them. This is a good sign. I think...

Here is the link: http://www.instituteforpr.org/index.php/ipr/research_single/value_of_investor_relations