In a time span of about one month, Carnival Cruise Line
(CCL) have had a number of issues that has caused their stock price to fall
below Norwegian Cruise Line (NCL), a direct competitor in the luxury cruise
industry. Four ships have had technical
problems such as malfunctions in steering systems, technical difficulties in
sailing speed, restrooms not working properly, and the worst problem…having a
fire in the engine room that left the Carnival Triumph stranded at sea. The passengers were left alone in terrible
heat and food was at a bare minimum.
Carnival has offered discounts and partial refunds to passengers that
had to endure the malfunctions that ruined their utopian sea experience. Carnival has released a statement detailing
that investigations will be conducted on all twenty-three ships in Carnival’s
fleet so that these malfunctions do not happen again. The communication is a positive step forward
but can Carnival rebound and get back to its spot atop the world of luxury
cruise lines? Issues like this can
seriously injure a company’s reputation and is seen as a negative to many
investors. Carnival’s annual
shareholder’s meeting is set for Wednesday, April 16. CEO Micky Arison is going to have to defend
his ailing fleet and corporation in order to avoid a plummeting of CCL’s stock
price. Where is the shareholder’s
meeting? It’s in London on Wednesday but
if you were looking for information about it you would not be able to find any
on Carnival’s Investor Relations web page.
Under “upcoming events” the site states “there are currently no events
scheduled.” I expect CCL’s share price to
continue to fall steadily until the corporation proves to investors that all of
their problems are taken care of and the US government is reimbursed for the
aid they provided to the malfunctioned ships.
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