As I am preparing to teach an undergraduate investor relations course in the Spring semester, I face the issue of selecting a text-book for the course.
The situation is also complicated by the fact that I am going to have half of the students from the public relations department and half from the finance department. Plus, I might have a few from management and accounting.
So, the more I look the more I believe that there is no text-book available to me. In fact, some of the faculty and practitioners who teach investor relations at Colleges and Universities (and there is just a couple of them!) say that no such text-book exist. However, before I settle for a collection of random academic and professional articles instead of a text-book, I would like to at least give a try to finding such a magic book.
So, if you know of a book that can provide a general overview of investor relations, please share this info with me.