Much discussion has happened in the blogosphere (see IR Cafe's SEC clarifies guidelines for IR on the Web or IR Web Report's SEC OKs websites and blogs for Reg. FD) as well as in other media recently regarding SEC's new guidance on using corporate Web sites. In short, disclosure nowadays does not necessarily have to equate with a press release. Investor relations professionals now join public relations practitioners, fundraisers, and political campaigners, who have utilized Web sites, as well as blogs, discussion forums, bulletin boards, RSS feeds, and even Facebook, for quite some time already.
Investor relations is just making a small step so far, but today's students who enter the industry four years from today should prepare for how this step will change the industry 5, 10 or 25 years into the future. No doubt, investor relations sections of the corporate Web sites will be used more heavily. More corporate blogs might also appear (perhaps similar to Dell's investor relations blog).
All in all, I would do a disservice to my students if I do not add a certain component to the course covering writing for the Web sites, evaluating Web sites' usage, managing blogs, and monitoring and particapiting in discussion forums or conference boards.